ny is "making it" and accepting that the end for The Limited, Inc. is not in the near future. In order for Wexner to realize an end in his accomplishments, he want to experience a realization of each division earning a sum-total of $1 billion in sales every year. One definite area of improvement can be seen by a rating of two given to the second opportunity listed on the EFE. The Limited, Inc. has only made moderately slow advances with its Gaylan's trading Company. Of all the divisions encompassed by the Limited, Inc., Galyan's trading Company has the least number of stores.The IFE, EFE, Competitive Profile, TOWS and SPACE matrices are all contained at the end of this report in thhe appendix.Past, Present and Future StrategiesThe Limited, Inc. started out with just a single store in 1963. They went from one store to thousands using the forward integration strategy. In the first phase of growth, from 1963 to 1981, The Limited, Inc. went from a single Limited store, with just a few employees, to hundreds of Limited stores, with thousands of associate partners. The Limited, Inc. used their leverage, and financial strength, to launch, and roll out new businesses like Express, Structure and Bath and Body Works. In the past few years the Limited, Inc. concentrated primarily on forward integration.Things have changed over the years, and now the Limited, Inc. is getting into different types of business strategies. In the past years the sales were at a constant decline and something needed to be done. It became apparent that working harder at the same things was not going to allow The Limited, Inc. to reach their goals. They have been involved in a type of retrenchment over the past few years. They have been engaged in sweeping reassessment of every phase of their business. The company brought in a new CFO with multi-brand experience. They also added several former presidents and top executives of powerful retail specialty brands. ...
