They also formed a design organization with real expertise in applying fashion design to branding. This retrenchment strategy also included building a brand and creative service organizations to apply best thinking to individual brand positions. Added expertise in stores, planning, information technology, production, internal and external communication and supply chain management. This was all a formalization process of how brands get built and maintained.the future strategies involve a market penetration plan. this plan will include more than traditional advertising. It will use direct mail and promotion marketing to take advantage of The Limited, Inc.'s database of over 55 million names to market where appropriate. The Limited, Inc. has done a good job of building this database. These consumers are the people that The Limited, Inc. will primarily target. These consumers have already shown interest and hopefully, through marketing efforts, will be convinced to buy more of Limited, Inc.'s goods.Problem DiagnosisThere is a major issue facing currently facing the corporation of The Limited, Inc. at the present moment. Net sales for the company are far from spectacular. This is primarily due to the fact that consumers are not aware of what The Limited, Inc. has to offer them. The firms current marketing strategies are fairly weak. If the firm can reposition itself in the market, they will see positive results. The Limited, Inc. has the potential to gain sales every year. This marketing issue in turn is resulting in more sales for the competition. Since consumers in the apparel industry are not brand loyal, they will buy different brands for various different reasons. If The Limited, Inc. keeps letting the competition keep pressing forward, the firm will be left in the dust with consistent lagging sales. Something needs to be done about this problem and done fast.Alternative SolutionsThrough analysis of the TOWS Matrix ther...
