e have been five possible strategies that have become apparent. The first two strategies consist of Product Development. The first strategy would involve putting Galyan's trading Company on the Internet, in order to reach out to more consumers. The next strategy would involve Reinvesting in existing stores with renovations and public relations projects to improve The Limited, Inc.'s image. The next two strategies are both involved in Market Penetration. The first strategy would be to create additional market share through innovative and stylish advertising. The next market penetration strategy would be to develop new and fresh ad campaigns to compete with competitors new ads. The last strategy suggested would be of Forward Integration. This strategy would put Henri Bendel stores in more large cities. These five strategies have brought themselves to light through the TOWS Matrix.Evaluation of Alternative SolutionsAll five of these suggested solutions are within The Limited, Inc.'s capabilities, although some fair better than others. The cost of all of these solutions would be very expensive, this is why the firm can only take advantage of a few of these solutions. Funding these projects is the main problem. All of these solutions would also call for extensive research. This research would be involved in the beginning phases of each of the suggested solutions. Those are the two biggest cost of the recommendations. The benefits out weigh the costs in a few of the solutions. Gaining a large number of sales would actually fund the projects themselves. If the firm can be...
