ommands a 28 percent share of the full service seafood segment and five percent of the casual dining market. Red Lobster achieves its goals by focusing on a number of key principles, such as:Providing great food and a hospitable environment for its guests.Creating a fun, caring, respectful, and fair environment for customers and employees alike.Developing an effective cost leadership strategy, paying close attention to quality while still running a profitable business.Red Lobsters marketing director, Ken Thewes, is constantly working to avoid being pigeonholed as strictly a seafood restaurant. Thewes realizes that, for the most part, people are more interested in a good meal, than the type of cuisine. Thewes wants Red Lobster to be associated with quality food and hopes to attract more than just seafood fans, as the company strives to solidify its claim on the casual dining market. Red Lobster will continue to focus on these goals as it strives for even greater market share in the years to come.Olive GardenHospitaliano! Our passion for 100% guest delight. We take pride in doing it right the first time. We value everyone as family and friends. (http://www.olivegarden.com).Darden determined that the full service Italian segment was one of the most rapidly growing industries, and thus, created Olive Garden. At the core of Olive Gardens values is the idea of Hospitaliano, which merges the restaurants Italian roots with the high level of service that employees extend to guests.The Olive Garden continually strives to re-invent itself. One example is the current RevItalia program, which seeks to revitalize each restaurants atmosphere with Tuscan-inspired designs. Not only is the Olive Garden re-designing the interior of its restaurants, but it is also changing its marquee.The restaurants main challenge has been to develop a menu that reflects true Italian culinary expertise. After sending their culinary team to Italy, they introduced a ne...
