solely offering ski packages. Especially packages concentrating on the five major ski resorts that Western Slopes works with. Western Slopes is planning to take advantage of this growth and lack of competition with an experienced staff, excellent location, and effective management and marketing. Western Slopes will provide a specialized and therefore differentiated service. Prices will be competitive with the remainder of the marketAdventure travel is a sub-category of leisure travel and can be further broken down into hard and soft adventure travel. Both hard and soft adventures involve physical, athletic activities. Adventure travel activities are a specialized product, and first-hand knowledge of these activities is necessary in order to effectively promote and sell them. Many potential customers are unsure of the location they wish to reach. Part of the value associated with Western Slopes is the knowledge we possess about destinations. Customers look to the agency to provide them with sound advice for a competitive price. Western Sloped is confident in its ability to do so. Western Slopes can save the customer time and money, and help to ensure that they are satisfied with their ski vacation.Planning a ski trip requires knowledge of the travel industry and popular ski resort destinations, as well as other entertaining activities. Adventure travel customers are a specialty group. These are primarily young professionals who often lack the time and experience necessary to effectively plan a trip on their own. Western Slopes will communicate its ability to meet the demands of this market and fill this need.Customer AnalysisCustomers tend to be young and affluent . Adventure travelers are slightly more likely to be men. However an increasing number of adventure travelers are women (some statistics suggest that women comprise 49% of the adventure market). Men on average spend more than women on their adventure travels. Western Slop...
