es's primary customers are married couples, ages 25-35, with children and household incomes over $50,000. California holds the largest population of adventure travelers, who tend to live in urban areas. Western Slopes will have its headquarters located in Los Angeles. It will be an adventure travel agency, concentrating in winter ski packages, in an area with a large concentration of outdoor recreation enthusiasts and customers who match Western Slopes's target profile. Chicago, Dallas, New York, and San Francisco are four other urban areas containing customers who fit Western Slopess target profile. That is why we have made the decision to have our branch offices located in these cities....
