r 15:1)Develop an Internet strategy and briefly describe what the site will look like. Which advertising and promotions will be employed? Will the website include e-commerce and public reactions section? Why or why not?Our internet strategy is to give an in depth look at our company and to arouse the interest of the consumer after being led to the site by direct mail, broadcasts, or print advertisements. Eventually leading to booking reservations for a jump either by calling or on the web. We will give the consumer our history, qualifications, and safety record to ease their minds about jumping. We will provide testimonials from past clients and we will include a streaming video of an actual jump for them to see on the site. Our site will also include a public relations section highlighting our accomplishments. The site is eye catching and professional. It will be colorful with large icons. It will be easy to look through and browse around. There will be a portion of the video on the main page in order to grab the consumers attention and so he will stay and look around. We will try to get him to make reservations for a jump on-line. There will be an online instant messaging service where people can ask live questions during our regular business hours. Chapter 16:1) How will sales promotion be used as part of the IMC?We will be using a lot of sales promotions at different times throughout the year for part of our IMC. They are specifically applicable because they are an acceleration tool and speed up the selling process and client base, as well as provide an extra incentive to try out our service. There are two different types of sales promotion objectives. The first is the consumer-oriented objectives. Examples of these are sampling, premiums, contests, refunds, etc. For our purposes we will be doing couponing for starters. Coupons make it easy to offer a price reduction to those who are willing to look for them. This ...
