allows those who are willing to pay full price not to worry about them, while those who are price driven to seek and find ways to reduce the price. We will place them in magazines such as creative loafing, the 99Xpress, and other local adventure magazines. It is our hopes that we can draw in people who would be unwilling to pay full price and give them a taste so that the next time, they will be. We may also use direct mail from lists that we obtain from our direct response agency. Another type of consumer-oriented promotion that we will be participating in is sweepstakes. We will put everyones name that jumps from our planes in a hat and draw 2 a month who will earn free jumps at a time of their choosing within a one year time. They will either be able to use the certificate themselves or pass it on to one of their friends as a gift. We will also draw five more that will receive a free video with the purchase of a certified jump. This should allow more people to want to take advantage of their prize and get them back in for a second time. One thing that is already built into our system is the frequency program. Because we give extremely reduced prices after you become certified to jump, I believe that this qualifies. We would also like to get into event sponsorship where we go to local places and sponsor events such as the Vans skateboarding competition etc. This will give us the opportunity to advertise and display our name and information for a lot of people in our demographic to see and hear about our services.The next type of promotion is trade-sales oriented. This is much more related to product industries than it is to our service industry. It provides retailers with incentives to stock new products. Since we do not have any products except our videotapes and picturesit does not seem to apply to us.Chapter 17:1) Develop a Public Relations plan. Describe objectives of the how it will be implemented, and evaluate...
