w that we are also a part of that select group.2) What type of advertising execution technique will be used to present your appeal? Give rationale for the creative appeal and execution approach.Our execution style will be personality driven. Our website will portray the personality we want. We will try to use that personality on our direct mailings but we will have to use some straight sale approach on that. We will use testimonials on our website and direct mailings but the persons giving the testimonials will have the personality we want. The disk jockeys doing our radio promotions will also have the image we are looking for before we approve it. We will do this to maintain our image and strategies.3) What specific tactical elements will be important in developing your print and broadcast messages and will your creative approach satisfy the guideline discussed at the end of chapter 9?We need to be selective and these styles allow us to do that.Our creative approach is consistent with our objectives, it is appropriate for our target audience, it is clear, it does not overwhelm, and it is tasteful and truthful, so therefore it satisfies the requirements. Chapter 10:1) What are your specific media objectives? Include a profile of target audience, usage profiles etc. Our print media objectives are to run print ads in local magazine publications monthly over twelve months. Our broadcast media objectives are to run radio ads and promotions throughout the Fall, Spring, and Summer months and to run weekend cable commercials during selective cable shows throughout each of those seasons primarily focusing our efforts in the Summer and Spring. Our support media objectives are direct mailings monthly over nine months, excluding part of the winter season. Our target profile is males 18 to 45 who are fully employed and are considered adventurous and like to think of themselves as risk takers. 2) Develop a broad media schedule. When? Explain ...
