what creative aspects and mood will you take into consideration? Television - Flighting Method - 24 weeks in the summer, spring and fall in the Atlanta area.Radio Pulsing Method - Ads on selective radio stations in Atlanta over each of the specified seasons. We will use two promotions using local radio personalities as spokespeople during the summer.Print Pulsing Method - Monthly ads throughout the year with promotional coupons included in the spring and summer. They will be placed in local publications.Support Media Pulsing Method - Direct mail monthly including promotional coupons in the spring and summer. Sent to target audience compiled through market research and compiled in our database.We will use a combination of creative aspects in order to set the moods we want. In the print advertising we will use testimonials and in the broadcast media we will also use testimonials by personality spokespeople along with dramatizations. We feel like this approach will be effective in getting the attention of our target consumer. This interest will facilitate a future action. Chapter 11:1) What role will Television and radio play in the Media Plan?Television will play a small role in an effort to hit our demographic. We will advertise on weekend shows that place an emphasis on alternative recreational activities. X game type activities as well as during the newly popular reality television shows.2) How will radio and television be used to target your audience and why?We will use radio advertising to hit the demographics of certain local stations such as 99X in Atlanta. We will also run two promotions during the summer using an on air personality.3) What are the advantages of using TV and radio for your product?The advantage of television and radio is the selectivity. We can partially avoid waste by concentrating where we know our target audience is listening and watching in the Atlanta area. 4) What % of your budget is devoted to the ...
