media?Our media budget is 60% because it encompasses almost all of our advertising besides the Internet and billboard advertising.4) Cable and Network? Or just one and why? What programs will you use and why? We will only use cable advertising in order to be selective and avoid waste by focusing only on Georgia and its surrounding areas. Saturday and Sunday morning outdoor and other weekend activity oriented shows will be targeted because our target audience are fully employed and active on weekend afternoons.Chapter 12:2)What role will Magazines and newspapers play in you plan? How will magazines and newspapers be used to target your audience?We use local special interest magazines such as Creative Loafing which give the Atlanta people ideas for spending their free time and is also a little outside the mainstream. This market includes the target market we want.We will be using consumer magazines that specialize in local general interest and activities. We will also coordinate with the local radio station magazine 99Xpress as we are also working with their deejays in the advertising scheme.2) What % of the media budget will be used in magazines and publications?Television advertising is extremely expensive, while print is not as much. Therefore, we will be using 15% of the designated 60% of our media budget allowing most of the rest to be used with television and radio.3)What class of magazines and specific publications will be used and why? We will be using consumer magazines in order to reach our audience. These will reach our target audience that is looking for entertainment options. We are trying to reach the active Atlanta native or visitor that wants something different to try on their weekend. Chapter 13:1) Include a variety of support media in your media plan and discuss the absolute and relative costs and reason for including them.We plan on using outdoor advertising such as billboards and poster signs at street corners thro...
