ndividuals enjoy the usage of technology to simplify their life and keep them “in touch”, but they often still want that “paper trail” of notes, reminders and numbers. The organizer packaging will make our product that much more attractive. We will utilize the Digital PCS technology because it prevents lost or dropped calls, which is highly frustrating for the cellular user. It will also ensure connection for the Internet features. Primarily it is cutting edge technology which is interesting for any potential consumer who is interested in having the newest and best technology products on the market. This technology will help support the asking price for the product as well.The timing for a product such as this is perfect. With interest growing in internet appliances, and portability of mobile communication, we are sure that this product will be welcomed by the business people as well as the busy parents and students. There is no doubt that our lives are more hectic, and constant communication is necessary. This watch provides a more portable, secured to your wrist, way of doing this. It is also safer to use in the car with the ear piece feature. There is no need to hold the cell phone, and two hands are free to drive.PromotionWe intend to promote our product, at least initially, through an evenly divided program of advertising, sales promotion, and personal selling. Public relations should not figure so largely into marketing this particular product, as it will hopefully sell itself with the many features and advantages it will provide. Advertising will be important in order to make the population aware of this new product. Sales promotion will be accomplished by taking the product out into the market, i.e. businesses, malls, universities, and through technology tradeshows.A product such as the one we are producing, will require a high advertising budget. We will allow, initially, for a budget of $1...
