00,000 per quarter. We will split this budget into a slight television campaign, but a large Internet presence. Individuals with computers are the ones that will be most interested in this type of product. Therefore saturating the Internet with banner ads, a catchy webpage would produce the results that we are looking for. The focus of the ads will be on the portability of the product as well as on the power of the information and connectivity that It provides. We intend to focus our television advertising on key times during the year. Christmas is always a huge selling time for technology products. This product would be a wonderful present for those who “have everything”. Another time of year that is good, especially for students and new professionals, is income tax return time. This is the time when many have a surplus of cash on hand to spend on extravagant items. Graduation times, i.e. late spring, early summer, are excellent times to advertise for this product as parents or loved ones are looking for useful presents for the newly graduated college student. Television promotion is important during these times because you are advertising to the buyer, who might not necessarily be the user, and might be less likely to go searching for this type of product on the Internet.Selling to intermediaries such as cell phone service providers is the less expensive way to distribute this product, at least initially. It is an individual product, but requires the service of a PCS provider to be utilized. Therefore, selling it as to companies such as AT&T or Sprint with the option to place their logo on the phone as well ensures that the product can be considered by and demonstrated to individuals considering a digital piece of cellular communication equipment. Cooperation with these providers is essential if this product is to succeed.PricingThe pricing for the initial two models will be $250 for the number keypad model t...
