not our own.c.Public Talk: Merging personal and social responsibility1.Public talk gets us to the heart of the post-modern dilemmas by helping us work out—for a particular issue at a particular time—the relative roles of individual and society.2.in the 1930’s, Americans accepted that the scope of depression-era problems demanded that national agencies be given freedom to manage life in areas ranging from electricity to welfare.3.Audience analysis is a key to making sure that public talk is worthwhile for speakers and helpful for listeners. II)The Active Audience1.People interpret what is going on around the, and then they work out a line of action appropriate to what they think.2.Given an active audience, all we an realistically expect is that listeners will weigh our words, compare what we say against their existing views, and then think or act in ways appropriate for them.3.The term image system sometimes is used to designate the personal knowledge of life held by listeners.4.The image system may be divided into three kinds of thoughts: beliefs, attitudes and values.ii.Beliefs1.Two types of beliefs: verifiable beliefs-amount to factual knowledge of the world, and Primitive beliefs-do not provide specific factual information as much as they give us a view of how the world works.2.You should be concerned with the audience’s store of verifiable and primitive beliefs that pertain to your speech topic.iii.Attitudes1.An attitude is a tendency to approve or disapprove of an object, event, or condition.2.Rokeach-attitudes are overall judgments of people’s beliefs.iv.Values1.People hold two types of values:a.Terminal- Deals with conditions in which people live, such as freedom and world peace.b.Instrumental- Deals with human conduct such as courage or honesty.2.Members of your audience hold values that pertain to your speech content-serve as sources of motivation for listeners.3.Tendencies of people to share image...
