s make successful audience analysis possible for speakers.III)Learning about your audiencea.Demographic generalizations1.Demographics are characteristics of a group of people.2.Calls our attention to such features of our listeners as sex, age, education, income and religious creed. 3.Useful to public speaker because members of a particular group often have had certain experiences in common.ii.Age1.Age is related to values and lifestyles.2.Generalizations about the age of you listeners can help you prepare a speech.iii.Sex1.We live in an era in changing sex rules – gender based generalizations are difficult and controversial.2.Women put time to take more of a nurturing-helping role.iv.Education1.Level of education can serve as a basis of some for predictions of some on how they will respond to speeches.2.Use generalizations about educational attainment as basis of speech preparation.v.Residence1.Attitudes and values of Americans vary according to place of residence2.Dividing country into geographic regions also supplies useful information about audiences.vi.Occupation and Income1.Knowing the occupational status of listeners gives clues about their views on life.vii.Race1.Census data shows that racial and ethnic diversity is on the rise in America.2.Higher birthrate for minorities.3.Economic situation of minorities most significant factor in causing minority attitudes to differ from those of whites.4.Can be useful for audience analysis.viii.Religion1.Knowing the religious backgrounds of listeners is less useful for public speaking.2.Religious demography allows only very general and very tentative insights into your audience.b.The speech situationi.Time1.Time can influence reception of your speech 2.Time of day can influence you listening comprehension.3.Time on calendar can have special importance on readers.4.Schedule can have special importance ii.Place1.Consider physical setting of you classroom-large room, small room, and noise....
