terest groups call for the establishment of corporate codes of ethics, (Schwarz, page 2) and especially in the public sector where employees take ethical aspects more seriously than employees in the private sector(such as employees in the tobacco industry).Furthermore, ethical employees are described as young, low income, inexperienced, with low level of responsibility and people with high personal values. In addition, the actual enforcement of codes of ethics can cultivate to employees, loyalty and fear of discipline. However, the general impact of the codes on the behavior of the management is still not clearly explained and so attention should shift to the persons whose behavior should be according to these codes. The codes can become clearer by organizing special seminars for managers. Moreover, other basic parts for the formation of legislations are government strategies and litigations, mentioned above. Much legislation concerning the practices of Tobacco industry has been imposed and the main ones are mentioned below. In 1964, the Cigarette Advertiser’s Code prohibited models of cigarette advertisements to be less than 25 years old or look younger. In the 101st Congress the banning of tobacco products in films, the restriction of free cigarette samples, the restriction of the sale of cigarettes through vending machines, the label ling of cigarettes as addictive (Tobacco Products Labeling Amendment Regulation was voted in 1991 and 1993), the disclosing of cigarette additives and the elimination of tobacco advertising as a tax deduction were proposed, to protect young adults. (Mazis, Michael B., Ringold, Debra, Jones, Perry, Elgin S., Denman, Daniel W. page 9)In 1991, Children and Young Persons Act has been imposed to protect children and young people (under 18 years old) from tobaccos. As McCarthy said, ‘adolescents identify with the image of independence, strength, maturity and adventurous behavior portra...
