yed in many cigarette advertisements’ (Mazis, Michael B., Ringold, Debra, Jones, Perry, Elgin S., Denman, Daniel W. page 2). This is still the case nowadays. Besides all the regulations imposed, tobacco industry continues to transmit and reflect these prevailing values. For example formula 1 car, having millions of young fans, advertise different cigarette brands transmitting the idea that smoking is connected with sports and a healthy way of life. Furthermore, ‘the first advertisement icon of the century went to the Marlboro Man. The ethics of tobacco advertisements may be one of the hottest debates in the industry but the cowboy’s role in establishing Marlboro as the world’s top-selling cigarette is without doubt’ (marketing 25/11/1999 ). Other regulations were imposed in the following years, besides their failing to stop immoral values to be transmitted through smoking. In 1994 campaigns were organized by governments against smoking. In 1997 cigarette advertisements were still allowed in the European Union, but the ‘Advertisings Standards Authority’ was responsible to ensure that the advertisements do not feature young people, do not show that you are engaging a healthy lifestyle while smoking, that advertisements have health warnings and are vetted by the Advertisings Standards Authority prior to publication. In relation to that, United Kingdom government supported to the European Council of Health Ministers, the Council’s decision to end the promotion of products using cigarettes brands, because these products were indirectly promoting cigarettes. (Rogers, page 1) In addition, the Cigarette Code imposed among other things already mentioned, that smoking should not appeal to the weak and vulnerable or feature heroic, cult, fashionable figure, or use humor. That tobacco companies should not suggest that smoking is safe, popular, natural, healthy, necessary for relaxation, or...
