nd then to either the side where the woman stands or the side where the bottles of the fragrance are shown. People would most likely assume that the man is wearing this fragrance and that the woman is greatly attracted to him because of the fragrance. After examining the composition of the ad, the first idea that occurred to me about the ad was that maybe women greatly desire this fragrance. I thought that if I were to purchase this fragrance then maybe, my girlfriend and also other women would also be greatly attracted to me. However, I know that if I were to actually purchase this product, the probability of women embracing me in a heat of passion would most likely not occur. However, the ad tries to make the viewer believe the idea of the woman desiring the man. After looking at the ad more closely, many new ideas began to occur to me about the ad. The first idea was that the ad showed a hot passion by making the people wet with water. When they were soaked in the water, they appeared to be very hot and sweating. Another thing that greatly stood out to me was the woman's hand on the man's chest. She had gently placed it there in a loving manner that made it seem as if she was deeply in love with him. In reality, this woman is actually this man's wife. One of the last things that I noticed was the actual fragrance bottles and what the ad was really about. The brand name of the fragrance stood out greatly because the advertiser placed the name five times on section of the ad that took up around one quarter of the page. The ad makes it appear that if I were to purchase this product that not only would women be greatly attracted to me, but I would also seem to be a sort of sexy, suave, and even rugged man. The man also appears to be looking at something in the distance and seems to be overlooking the beautiful woman next to him. It makes him appear as if she is nothing and that he is better then she is. When relatin...