g this idea to the fragrance, it makes the reader think that when purchasing the cologne, then they will be better then anyone. Also the man is placed directly in the middle of the ad to draw your attention to the ad. However, if a man and woman were first looking at the ad, the woman would most likely see the man first and the men would most likely see the woman first. By using a man and a woman the ad appeals to both men and women and broadens the variety of buyers for this product. The DKNY ad for their new fragrance greatly shows the medias attempt to manipulate consumers. The ad not only attempts to manipulate the viewer, but it is also very sexual explicit and is very intense. This particular manipulative ad and others like it can be seen everywhere in today's society and are basically all that companies use to attract buyers. They are the most popular type of ads because they are very successful in manipulating the buyer. However, as time continues, the ads seem to become more and more explicit and to continue to push the boundaries of what is acceptable by the public today....
