es that women play. The other car ad displays moving foot pedals, as the selling part of the vehicle. As if men never had problems with the distance from the seat to the pedals. No car manufacturer would ever use this ad in Sports Illustrated. It is an asinine feature that never was a problem because of moving seats. Only because of advertisers beliefs that women know nothing about cars, and do not want to know features like these are shown. The stereotypes that women are suited for housework and raising children exclusively are changing. Women are increasingly entering the work force and it is not uncommon to have a family where both parents work, or even the father stays at home and takes care of the children. However, the ads have not caught up with out culture. Although they make subtle references to women working, and being independent, the majority of ads show housewives, happy and compliant. This reinforces the stereotypes and myths that need to be dispelled. There is some hope. There are ads that strengthen women’s place in society and they are directed mostly to young girls. The 13th ad features a female athlete who is independent, free spirited, and empowered. There have been a lot of Nike, and other sports commercials featuring female athletes, all of whom encourage girls to play sports, be active, get away from the traditional role that media casts women in. These ads are a social catalyst creating change, positively influencing girls, in addition to selling shoes. It is becoming more common to see marketing directed to girls, by women who do not fill the roles that the media has portrayed women in for the last seventy years, as it promotes and increases sales. The advertising industry has had an adverse effect upon both men and women. It has propagated the stereotypes and sexism in our culture of the last 100 years. Women remain subservient and meek, or are sex objects in the majority of ad campaigns...
