. Kilbourne contends that Americans are exposed to 1500 advertisements a day. As we submerse our culture with ads negatively portraying women we remove any hope of social progress and gender equality. The solution is to change the philosophy behind advertising, a change that is occurring now. Unfortunately it is a slow drawn-out process as heads of companies are reluctant to change what has seemingly worked for the past fifty years. Little do they know that when girls feel good about themselves, have realistic notions of beauty and health, that they will be serving both their companies, and the women of future....
