stance market in Mexico.Question 4. Worldcom’s Target MarketThe companies target market is vast. Realistically it is any individual or business that has a need or a desire for products and services tangible only in the virtual world, and whose benefits reach deep into the real world. These markets are a very broad and range anywhere from small one-income families to large multi-billion dollar organizations throughout the world. For the purpose of this paper we are concentrating on Europe. These include individual, commercial business, and local government users. More specifically, college educated people that are home office customers and customers interested in bundling.Question 5. Worldcom’s goals and objectivesGlobally, (even within the last five years) the telecommunications industry’s standardized outputs were centered on telephony like local, cellular and long-distance services. Today, data, network and call center management is some of Worldcom’s (and the rest of the telecommunications industries) most sought after commodities. Traditionally, telecommunication product attributes didn’t have to consider extensive customization to local requirements because the hardware, software and/or material properties were standard equipment worldwide. Today, with so many companies around the world looking to capitalize on the Internet or data transportation revolution, Worldcom now mixes the marketing of it’s products and services with respect to their customers needs; giving Worldcom’s products a more customized appearance and appeal. Part of customizing products, is to take advantage of today’s digital technology, by deploying advanced data services to all users. While cable TV and wireless technologies may someday become widely available for high-speed Internet access, only the local loop providers, now controlled by the incumbent local exchange carriers can serve as an immediate gat...
