eway to those services. Worldcom intends to break into the local loop monopolies and offer the user a choice of analogue or digital technology.Question 6. The results sought by Worldcom.Since 1987, Worldcom’s marketing and customer care departments have worked extensively with Worldcom’s product research and development/manufacturing management organizations to launch over 800 successful business and residential products and/or programs, including networking support service partnership programs for many of the largest companies in the world. These programs have set new industry standards, giving Worldcom a competitive advantage over the industry’s most influential companies.Question 7. Who are the primary and secondary publics and what issues are important to them? Worldcom distributes and communicates inventive programs to the most influential market segments and locations including: college students and college campuses, small business environments, individual telecommunications consumers, and some of the world’s largest multinational/global corporations. By way of TV commercials, publication advertisements, partnership programs with other companies, some of the largest business expositions worldwide. Worldcom represents itself as communication solution for almost anyone who needs to communicate via electronic means. Question 8. What is the recommended plan? WorldCom intends to provide fully integrated services linking major commercial centers throughout the European continent: London, Paris, Frankfurt, Brussels, Amsterdam, Stockholm, Rotterdam, Dusseldorf, and most importantly, the former Soviet Union, utilizing local city networks and broadband SATCOM service. WorldCom’s operations goal in Europe is to triple the size of its all-fiber network and utilize broadband SATCOM capabilities. WorldCom holds a 50 percent interest in two high-capacity undersea cables that will allow them to connect with ...
