likely to have a pager, and 41 times more likely to have additional telephone lines. These home office customers represent a very attractive revenue stream for Worldcom.Another major expansion strategy is Bundling. Research shows that 80 percent of customers are interested in a combination of telephony, Internet, and video from a single provider. Customers are definitely interested in receiving all or most of their services from a single provider on a single bill. In fact, some customers find the benefit of simplifying their bookkeeping by receiving all their telecom services from one company on one bill to be a sufficient reason to switch providers. Worldcom plans on capturing the commercial market by bundling a variety of services that the competition cannot easily meet. We will even consider potential alliances with local electric companies or your cable television companies.Question 9. What are the sources of funding for the campaign and what sources need to be allocated to make the campaign successful?Worldcom must provide around-the-clock customer service and network management support for Worldcom’s global operations. To support global operations support, the Bank of New York will provide administrative and management services required to ensure the PR program is funded. The European public relations campaign will be funded using electronic Euro-currency. Funding will be prioritized by region: Northern Europe $30M, Southern Europe, Mediterranean bordered areas $30M, Eastern Europe, Russian States $70M. Western Europe $40M.Question 10. Competitors responses to our campaign.MCIWorldCom (MCI) will achieve its public relations campaign objectives through innovation and representation that they are the communications solution for everyone from individuals to major worldwide corporations. The company also stands behind its employees to foster this innovation. MCI has a tough job of getting across to its internal pub...
