geting an audience who needs to communicate using twenty-first century technology. Emphasizing affordable, crystal clear, hassle-free, and instantaneous communications. Effectively using a “One World” communication service spanning boarders, oceans, and politics.Special considerations were considered as we developed our public relations strategies breaking into the European marketplace: Income and Education. Two of the important factors to consider when refining a customer profile. As a general rule, income increases with age, as people get promoted and reach their peak earning years. Married couples today often have the higher incomes because they may have two earners. Married couples may also have greater need for communications products and services, because they are most likely to have children, be homeowners and need flexible communication. Education is another very important and commonly used characteristic—in today's increasingly technological and highly skilled economy, education makes a big difference in occupation and thus in earning power. College-educated people are one of the most lucrative markets, but we will have to work extra hard to get and keep them as customers. They are more open to technology and innovation, but they are also less brand loyal, since they are more able financially to take risks. They like to make informed decisions about purchases; hence, they are the most likely group to request product information.A major target will be the home office customer, a potential gold mine. More people are working from home than ever before. In fact, 23.5 percent of the workforce is expected to telecommute by the year 2001. Home office customers are voracious users of telecommunications services. They are nine times more likely than other residential customers to have Internet access, 26 times more likely to have a cellular phone, twelve times more likely to have voice mail, 35 times more ...
