TISINGtopAccording to Advertising Age, Ford increased its spending in magazines from $313.3 million in 1998 to $335.8 million in 1999.Ford Motor Company’s U.S. Advertising Spending, by Brand, 1999 vs. 1998(Dollars in Millions)19991998% ChangeFord cars and trucks$629.4$620.11.5%Mercury cars and trucks131.3169.7-22.6Lincoln cars and trucks167.4121.637.6Volvo cars81.581.6-0.1QualityCare car service30.640.3-24.1Jaguar vehicles58.733.077.9Source: Advertising AgeFINANCIALStopThe Ford division sold a record 4.7 million cars and light trucks in 1999, making Ford America's top-selling automotive brand for the 13th consecutive year. Ford's F-Series pickup truck retained its title as America's top-selling vehicle, overall, for the 18th consecutive year. Among sport-utility vehicles, the Ford Explorer was the top seller for the ninth consecutive year. Worldwide, Ford sold over 7.2 million cars and trucks in 1999.Ford Sales by Segment in U.S.Years Ended December 31(Dollars in Millions) Sector19991998199719961995Automotive$136,973$119,083$122,935$118,023$110,496Financial Services25,58525,33330,69228,96826,641Source: Ford Motor Company, 1999 Annual ReportADVERTISING/PROMOTION AGENCIEStopJ. Walter Thompson U.S.A., Inc.One Detroit Center500 Woodward AvenueDetroit, MI 48226313-964-3800http://www.jwt.comHandles advertising for the Ford Division. JWT's Ford Motor Media handles national media buying for Ford U.S. and Mazda Motor of America.Ogilvy & Mather100 Renaissance CenterSuite 2310Detroit, MI 48243313-259-8719http://www.ogilvy.comHandles both Corporate Advertising and Customer Service Division.Young & Rubicam Detroit200 Renaissance CenterSuite 1000Detroit, MI 48243313-446-8600http://www.yr.comHandles the Lincoln-Mercury Division.UniWorld Group Inc.100 Avenue of the AmericasNew York, NY 10012212-219-1600http://www.uniworldgroup.comHandles Ford Division—Black and Lincoln-Mercury Division—Black and Hispanic.Zubi Advertising Services Inc....
