3300 Ponce de Leon Blvd.Coral Gables, FL 33134305-448-9824Handles Ford Division—Hispanic.Ervin Marketing Creative Communications (E=MC2)7700 Bonhomme Avenue Suite 350St. Louis, MO 63105314-726-4648http://www.ervin-marketing.comHandles human resources and information technology.Gage Marketing Services10,000 Highway 55Minneapolis, MN 55441-6365612-595-3800http://www.gagems.comHandles sales promotions.HOTLINKStopFord Motor CompanyAutomobile Protection Corporation - APCOFord Motor Company of Canada, LimitedFord Motor Credit CompanyThe Hertz CorporationKwik-Fit Holdings PLCMazda Motor CorporationVisteon Automotive SystemsFord manufactures vehicles under the following brand names:Aston MartinMercuryJaguarVolvo| TOP |WHAT'S NEW | COMPANY PROFILES | INDUSTRY TRENDS | RESEARCH | CREATIVE RESOURCES | ROADMAPauto@magazine.org | MAGAZINE PUBLISHERS OF AMERICAGENERAL MOTORS Contents:Strategies | Advertising | Financials |Advertising/Promotion Agencies | HotlinksFounded in 1908, General Motors is the world's largest industrial corporation and full-line vehicle manufacturer. As the largest U.S. exporter of cars and trucks, the company has a global presence in more than 200 countries. At its peak, in 1962, GM sold over half (51%) of all vehicles in the U.S. market. By 1978, the company still commanded 46% of U.S. sales, moving more than 7 million units. In the 1990s, however, the company saw its U.S. market share decline every year of the decade, from better than one out of every three cars sold, to less than 30% in 1999. STRATEGIEStopAs part of an overall strategy to turn the company around, Rick Wagoner was appointed the chief executive officer and president of GM on June 1, 2000.Today, GM reports that it is looking into new vehicle designs intended to separate itself from the rest of the field. The company plans to introduce 20 new car models and 40 light-truck models worldwide during the next four years.The GM Truck Group has begun a project ...
