ude hanging up signs downtown and passing out schedule cards. While working for John Seketa for a year and a half, I have learned what it takes to market an event of Clemsons caliber. It takes hard work and long hours. Without John Seketa, Clemson would be a less profitable athletic heritage.As you can see, sports marketing involves more than just making sure people attend the events; it involves a strategic plan to assure the success of the whole event....
