marketing is here, it is one that is all about one thing: greed for more money. The athletic organizations are never satisfied with any level of profit. They are always in search of ways to make more money.Sports marketing is one of the most difficult tasks here at Clemson University, states John Seketa. Here at Clemson University, the Athletic Department is responsible for marketing to the athletes, marketing corporate products to the fans, and marketing the event itself. Clemson must market to the athletes so that it can continue to have a successful program and continue to recruit champions. This includes things like Vickery Hall, the number one athletic enhancement facility, its locker room and other facilities, and the coaches. Vickery Hall plays an important part in Clemsons recruiting process. It helps a student succeed while in school at Clemson University. Other crucial recruiting tools are the facilities here on Clemson Universitys campus. Coaches and administrators try to convince athletes that they will have the opportunity to play and practice with best equipment and facilities. The coaches play an important role in the marketing of Clemsons Athletic Department. John Seketa is responsible for the marketing of the products to the fans. He says, the timing of the actual marketing may be one of the most crucial times during the game. The time an advertisement goes up on the mega-screen is crucial because a corporations wants to make sure as many people as possible see the advertisements. Seketas job is to please all corporate customers who participate in the marketing to the fans. Corporate customers include Coca-Cola, BI-LO, Hooters, and Naturally Fresh. They provide the money needed to support the Athletic Department in return for signs and advertisements at the game. Another aspect of Seketas job is to market the event so attendance at all events will increase. Some of my experiences with this process incl...
