r all intents and purposes, discrimination, and it is a law  that our government strictly enforces.  Affirmative action is not only unfair for the working man, it is extremely discriminatory toward the executive, as well.  The average  business executive has one goal in mind, and that is to maximize  profits.  To reach his goal, this executive would naturally hire the  most competent man or woman for the job, whether they be black or white or any other race.  Why would a business man intentionally cause his business to lose money by hiring a poorly qualified worker?  Most  wouldn’t.  With this in mind, it seems unnecessary to employ any policy  that would cause him to do otherwise.  But, that is exactly what  affirmative action does.  It forces an employer, who needs to meet a  quota established by the government, to hire the minority, no matter who  is more qualified.    Another way that affirmative action deducts from a company’s  profits is by forcing them to create jobs for minorities.  This occurs  when a company does not meet its quota with existing employees and has  to find places to put minorities. These jobs are often unnecessary, and  force a company to pay for workers that they do not need.  Now, don’t get the impression that affirmative action is only  present in the work place.  It is also very powerful in education.  Just  as a white male employee needs more credentials to get a job than his  minority opponent, a white male student needs more or better skills to  get accepted at a prestigious university than a minority student.  There  are complete sections on college applications dedicated to race and  ethnic background.  Colleges must now have a completely diverse student  body, even if that means some, more qualified students, must be turned  away.    A perfect example of this can be found at the University of  California at Berkeley.  A 1995 report released by the university said  that 9.7% of all ac...