bring them back; he uses key phrases that should strike you right in the morals. Yes to family, yes to honesty and work, Bush exclaims to engage his audience in thought about their moral beliefs and the modifications that he believes should be made in todays society. Bush demonstrates his belief in strong family ties not only by mentioning them numerous times throughout the speech, but by also designating a web page entirely for his wife and her point of view, and dealing with many issues concerning children. In one comment, Bush emphasizes that he will rely on his own values to make decisions; he is trying to persuade voters by appealing to their sense of responsibility. By doing this, he assumes that his audience favors a man that sticks to his guns. The statement I wont use my office to mirror public opinion, fails to acknowledge voters that value a public stance. This is only a slight drawback of his overall emphasis on the audiences values. It is likely that Bush is targeting voters with that feel that political candidates should not be a slave to public opinion, but at the same time is trying to express his belief upon those voters with differing views. He becomes very influential as he begins to target emotions, as well as the core values of the citizens of Cedar Rapids.The emotional magnetism Bush displays throughout the speech is definitely one of his major devices in winning his exploratory argument. Within the first two paragraphs of his speech Bush incorporates the dream of prosperity for our nation. He uses images of struggling families on the outskirts of poverty to tie in his goal of bringing everyone hope along with a new president. He wants his audience to feel the compassion that he feels. This also gives him the opportunity to mention enterprise and free trade, which are areas he plans to improve during his term. With every mention of fact, we see him adding an emotional edge. He uses the rhetorical ques...
