tion Is compassion beneath us? No one should answer no, right? Well Bush hopes not, and he builds upon this assumption to make the point that his political term would be extremely prosperous for the nation. Targeting children is in general an emotional appeal, as well as a strong political stance that Bush engages throughout the speech. Bush also uses the word American eleven times in this speech alone. He does this to appeal to our sense of pride and loyalty in our country and to win over the hearts of the masses. We can see that Bush uses emotion as his main line of argument because he is eloquently able to deliver it to his audience.Unlike other political candidates, such as Al Gore and Elizabeth Dole, Bushs website is well organized. Upon entering the page you see, George W. Bush with a banner of the American flag. It is simple and right to the point. He wants to display a patriotic theme and establish a connection with the viewers. The list of linked pages is the feature, with the first two being the Meeting George and Laura links. In contrast, Doles homepage is crowded with images and columns of information that the viewer must weed through to find the desired information. In addition, Al Gores page is a never-ending list of speeches and titles that is introduced by pictures of Gore delivering speeches. This does not evoke much emotion from the viewers and causes drowsiness after use. On the other hand, Bushs home page shows a picture of Governor Bush in a classroom reading to young children. The website is now another place he entertains the emotional appeal of a concerned candidate reaching out. Having the picture on the web gives the impression that is consistent with his ideals and issues because the children are now represented in two major areas of his campaign. If he spoke about an issue once and let it fall by the wayside, the genuineness of his appeal would be lost. At first glace it may not seem importan...
