re he has accomplished one objective. Another considerable building block for Bush is his public acceptance of the label compassionate conservative. He does not offer a rebuttal or an attack. Instead, he welcomes this as his identifying mark. He believes strongly in his cause and lets his audience as well as other candidates know that he plays fair and stands strong when faced with competition. Again, with a confident tone, he goes on to highlight the point that Texas would have the 11th largest economy in the world if it were a country. This type of statement achieves credence in Bush himself. The fact that the speech and the website are well organized, as discussed before, allows him to establish himself as scrupulous in the eyes of those who judge for perfectionism in a president. In the end of his speech, he admits that he is late to enter the race--but slips in a legitimate reason--that the Texas legislative session was still running. In the same line of thought, Bush says he will tell people again face to face what he said in this speech. These two statements give him the ethos of a fearless, hopeful man, which he hopes voters value. He does not stop there; he goes on to mention a new era of American politics. The idea of the election is to sound the most charismatic and he takes one last opportunity to mention the tarnished ideals of America and give his vote of confidence in the last line, We have a long way to go, but we start today. And I hope youll join me. George W. Bush creates a compassionate and operative way of presenting the issues that he feels strongly about. He chooses to use emotions and values to allure the audience. The emphasis on prosperity and hard-working Americans take his campaign to a different level than his opponents, who are discussing policies and laws. Bush, who is pushing for conservative reform, heads off his campaign with a strong rhetorical argument and a well-developed ethos. If ...
