t, but whenever possible he stresses the idea that he is setting goals worthy of the nation. His rhetorical strategies are well thought out and very effective in most cases. Besides the emotions and value laid out here, Bush gives some evidence that he knows his way around a political office. He presents information about his term as the governor of Texas that gives us knowledge of his background. Therefore, even if someone is completely unaware of him they have easy access to the information. For further reading, voters can visit the website which gives the accomplishments of Bush in a clear, easy-to-understand format. The site also lays out his objectives in a point-and-click fashion for easy access. In the speech, he discusses his commitment to the elderly and mentions a brief synopsis about optional investing of Social Security in private accounts. He does not seem to overload the speech with details of policy, but rather with his stance on American prosperity and principles. As a substitute he delivers the facts on the website. For example, clicking on a certain issue on The Message page allows you to view statistics and Bushs opinion on each subject. At the same time, he clearly labels each of his goals and discusses them promptly in his formal address. Other candidates present their information all together without breaking it into systemized categories. After discussing all these points, it makes sense that you would want to examine the character of the author. It is evident throughout the speech and the website that Bushs goal is to establish himself as confident, moral, and value-oriented. In the first half of the speech, Bushs main claims and reasoning deal with improving American values and building a prosperous nation. His goal to rally these armies of compassion gives the audience the message that he wants more than to enact laws and sit behind a big desk. He substantiates himself as a caring candidate; he...
