ook as if they have been in hunger camps. The fact that these women look emaciated gives way to the idea that since these women appear to be hungry and will easily be taken by a man. Their hunger makes them more vulnerable. Also, how skinny the women are, give reinforcement to the idea that when men put on weight and age it is okay, but when women put on weight and age it is looked down upon by society (Jibou, Curry, and Schwirian). In W, there is an Opium (perfume) advertisement. The woman is totally nude wearing spiked stilettos, heavy makeup, and diamond jewelry. She is holding her breast in her hand. The use of high heeled shoes is used as a way for men to have power over women (Jibou lecture). The high heel is seen as a way to make women weak and vulnerable to men. Yves Saint Laurent (company that makes Opium) did not put clothes on the woman, but did put spiked stiletto heels on her. The high heel is sexually appealing to men (Jibou lecture). Therefore having a totally nude woman, lying on her back sprawled out with her eyes closed, touching herself, and in stiletto heels, is an image that seems as if she is just waiting to be taken by a man.The advertisements that were the most demeaning to women that portrayed them as submissive sex objects were from Fendi. The woman is portrayed as a bound sex slave under the control of someone other than herself. She is sitting on a chair and is blindfolded while she is in a revealing leather suit. The other advertisement shows the same woman straddling a chair with her spiked stiletto heel chained to her hands. As like many of the other advertisements, these advertisements are showing women as submissive and vulnerable. As a plaything for men which are there for the pleasure and control of men, and that only. The advertisements that I found in W for Guess Jeans shows two very young women scantily in tight fitting jeans and tank tops. They appear to be persperating and the on...
