e woman behind the other has her arms around the woman in the front. I found that many advertisements that have more than one woman in them seem to portray the women in the advertisements as being sexual with one another. I am not sure why, but it seems to have an aura of deviance that men are enamoured by. All of the advertisements in all of the magazines send the same message to women, that they need to be young, beautiful, painfully thin, vulnerable, and submissive. This is self-worth according to mass media. The advertisements send a totally different message to men. It tells men that it is okay to view women as sexual objects and symbols which are there for their own personal use and in some cases abuse.The magazines that I chose all were all “high fashion” magazines. The images from one magazine to another did not have many differences between them all. The themes that are present in the portrayal of the images of women are found in all of the advertisements. The main theme is the whole idea of patriarchal society, a society in which men dominate women (Jibou, Curry, and Shiriwan). The advertisements show women as weak and submissive and even in some cases, in compromising positions. The images of women in these advertisements have different impacts on men and women alike. Unfortunately, there are different views on how women’s bodies should look like versus men’s bodies. Women have an unrealistic body image that is perpetuated by magazines and the media. These images are portrayed by young models that are emaciated (Jibou, Curry, Shiriwan). These images impact men much differently. Men see these advertisements and they give them the “okay” to view women as objects of desire and even property. All of the advertisements I chose sell products via hints of physical and sexual violence against women, and women’s vulnerability and submissiveness. The hints are both subtle and ...
