m one place to another. Therefore, the quick, efficient setup of McDonald's allows consumers to eat a fast-food meal without having to leave their car. On the other hand, Wendy's strives for as efficient service as possible without effecting the quality of their product. This is because McDonald's already has imprinted on people's minds throughout the many years of its existence that they will get the same burger each visit in the quickest amount of time. They reinforce this idea on the minds of consumers through advertising and other clever tools. For example, on every McDonald's sign is a tally of how many people in the world have eaten there, which is currently at 99 billion served. The use of this sign reinforces to people that McDonald's is an icon in our society and many people will equate that large number with McDonald's being the best restaurant. As a result, Wendy's has tried to make quality their number one priority but with no serious deficiencies in the speed of their product. This can be attributed to the fact that they do not pre-make their burgers and leave them under heat lamps to sit like McDonald's does. Instead, they have their staff assembled to make the burger as the customer orders it. This is an especially important benefit because many people like to "customize" their burger and the process that Wendy's uses allows them to do that. This allows them to target another group of society which McDonald's product doesn't appeal to. For example, older people who would rather sit down and have a quality meal would most likely rather go to Wendy's Old Fashioned Hamburgers. Even, the name of Wendy's Old Fashioned Hamburgers suggests that their style is more like how things used to be done many decades ago in terms of making quality the number one priority for a restaurant. Therefore, they would provide an alternative for people who were not interested in getting a burger that has been slopped together and s...
