itting under a heat lamp for an hour. This would be reflected in which demographic of people each restaurant targeted. McDonald's traditionally has targeted families as their key demographic but recently they have shifted to make their product more appealing to teenagers as well. This can best be demonstrated in their new style commercials that use many young adults and refers to McDonald's as "Mickey D's" as a hip place to hang out. So, for young people who are in a rush to get from place to place, McDonald's provides a fast, cheap meal that they can eat on the run. On the other hand, Wendy's Old Fashioned Hamburgers targets people who aren't in such a rush and would rather sit down and eat a slow, relaxing meal. They still cater to those who are in a rush by offering a drive-thru. However, they know that most of their business will come from people looking for a quality alternative to McDonald's. Another aspect of McDonaldization that has made both companies successful is calculability. This is where each restaurant puts an emphasis on quantitative aspects of products sold like portion size and cost. For example, McDonald's has burgers like the "quarter pounder" and "big mac" while Wendy's Old Fashioned Hamburger has burgers like the "double bacon cheeseburger". This use of descriptive adjectives suggests to the consumer that they are getting the most amount of food for their money. Both McDonald's and Wendy's have the option to "supersize" or "biggiesize" an order. This makes the companies successful in our society because of our belief that bigger is better. Finally, both companies use control, especially through the substitution of non-human for human technology. For both companies that means using soft drink machines that automatically shuts off when the glass is full, french-fry machines that rings and lifts itself out of the oil when the fries are done, and the preprogrammed cash registers that eliminate the need ...
