for the cashier to calculate any prices. The main reason that this is done is because," [people are] The great source of uncertainty, unpredictability and inefficiency in any rationalizing system."(Ritzer 1998, page 101) Thus, by increasing control, through increased mechanization, both companies maintain a better control over the entire organization. Also, this leads to employees not having to think about their job because the tasks they are asked to do are very repetitive. In conclusion, it is obvious that both restaurants have adopted a style of running their restaurants that makes them successful. McDonald's style is to give the public the same burger that they have always had so that they can come to depend that they will get the same meal as they did last time. They have been a pioneer in the fast-food industry and the model that other restaurants try to imitate. On the other hand, Wendy's style is to make a quality product that reminds people of the "good old days". They have been directly influenced by McDonald's in terms of how to run their fast-food restaurant to maximize speed and efficiency. However, since Wendy's Old Fashioned Hamburgers would not have a chance of competing with McDonald's at their own game, they have developed their own niche in the market of making a quality product efficiently. What concerns me is the way these companies are phasing out the roles of their employees to the point where they are doing nothing but mindless, repetitive tasks. To me, the consequence of this will be that someday all human workers will be replaced because it is more efficient for machines to do the work. So, although McDonaldization has made both these companies very successful, there is a very serious potential downside that could have an effect on everyone....
