ing information that is already available to it. New ideas and innovations can come from old solutions, the key is knowing how to save and reapply it. This introduces the concept of knowledge brokering. The Knowledge-Brokering Cycle is a process which any business can introduce throughout their company as a first step to becoming a more innovative organization. This process begins with gaining promising ideas that are more than likely already in existence within the organization; the key is finding them. Next is to store ideas, even those not currently in use, for possible application later. Devising new uses for old ideas, and generating uses for different applications is the third step in the process. Finally, the business should try out, experiment with and fine-tune the new application of the idea to measure its effectiveness and possible implementation. All of the characteristics previously mentioned all contribute to the creation of an organization which advocates and supports innovation. In conducting my research, a particular company displayed many of these same attributes and openly states their complete support of maintaining an innovative organization. Innovative Emergency Management, Inc. is a leading risk management company in the United States, which prides itself on using innovative methods along with advanced technology to identify, communicate, and measure risk, along with identifying, developing and improving response plans. “We are a research-based corporation helping emergency managers, business, and industry to develop and refine their organizational processes. Our strength is providing creative solutions to complex problems” – Madhu Beriwal, President This is an organization which has been able to recognize that innovation is necessary and that has been able to successfully incorporate innovative methods into their problem solving processes. A specific example of how this company uses...
