innovative methods in their business processes is their approach to solving risk management problems. Rather than reapplying solutions that have previously worked, Innovative Emergency Management uses previous solutions as building blocks and incorporates them into new and better solutions which are value-added and more efficient. Knowledge brokering has been synthesized into a methodical process in this organization, is a key factor to the continual innovation at IEM. This organization integrates ideas from solutions applied to similar problems in areas other than risk management to develop the most responsive and cost-effective solutions to their customer’s complex problems.The innovation process is one that is ever-changing. Creative problem solving and ‘thinking outside the box’ is a concept which is important in education and on the organizational level. Generating new and reapplying old ideas is the key to increased efficiency and gaining the competitive edge. Within organizations, the recognition of the concept and the adoption of creative and resourceful processes is vital for survival in the market today. ...