et enabled cell phone, the task began. The most data entry / key pad intensive activity of the whole exercise was entering the URL for uB-Mobiles WAP site: www.ub-wap.com. After that, all selections were menu driven. The home page (Figure 2) for the WAP site has selections for uB-Citys top five cities or alphabetical selection list for choosing the desired city. uB-Mobile currently covers 46 worldwide travel desinations (Gold for uB-mobile, 2001). uB-Mobiles guide for London could be found either by looking at the top five cities (Figure 3), which lists the major capitol cities of Europe, or scrolling through the list of cities in the j, k, l selection.An overabundance of information was found after arriving at uB-London WAP site (Figure 4). Selections ranged from dining to entertainment to ground and air transportation. The task at hand of finding out about tours of the Queens house led to the Discover London menu item. Again, an extensive amount of information was available about touring London (Figure 5). The Sightseeing selection was chosen. Once more, a very generous list of sightseeing venues was offered including the famous Madame Tussauds wax museum and Buckingham Palace (Figure 6).After only six WAP cards, the desired tour information was found. In addition, a vast amount of information on London that is available at the touch of a finger was also discovered. Further investigation on this site would turn up the same quantity and quality of information. See Figure 7 and the full text of Figure 7 for an example of the quality of information provided. User ExperienceMost users are going to find uB-Mobile on the world wide web before finding them on the mobile internet. The initial impression of the user on both the wired and wireless internet is excellent. One reason for this is because uB-mobile offers their own WAP simulator (Figure 8) to allow users to use and explore their wireless site before hitting the road a...
