nd paying roaming charges.Site navigation is clear and simple, with enough categories and subcategories so it is generally easy to find desired information without making bizarre intuitive leaps. On pages that have long text that extends off the screen, the text scrolls to keep the user from manually scrolling horizontally. Another time saving feature is a call now link on pages that have telephone numbers associated with them. For this example, upon reaching the Buckingham Palace card, a call now link was present to initiate a call to the tourist information center at Buckingham Palace (see Figure 7). The format for all the countries listed is standardized allowing for a more pleasant experience for people who travel often.A notable feature of uB-Mobiles City Guide is the Mood Matcher. The Mood Matcher allows the user to select a "Location" and a "Mood" from a list. It then searches available establishments or activities to meet the users needs. For example Hungry + Covent Garden would generate additional criteria, the user can then choose from such as Indian, Japanese, or Vegetarian. Mood Matcher guarantees a result and will always make a suggestion (uB-Wap Features, 2001). Other helpful features include a This Week In page that list special events going on in the city and pages with other miscellaneous information such as radio stations, currency exchange, and emergency telephone numbers (Dan, 2000; Rudkin, 2001).Recommendations for ImprovementuB-Mobiles City Guide is extremely well designed with only several very minor issues that detracted from the overall experience. A feature that is noticeably absent on most pages is aback button, although this is offset by some extent by a go to button that allows the user to maneuver between different menu levels (Dan, 2000; Rudkin, 2001). Although the Search function is placed on the first page of each City Guide, it appears at the end of the list which may cause users who know wh...
