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travel website benchmarking report

es. Lowestfare.com is consistently ranked, by Media Metrix in the top five most visited sites in the travel and tourism category. The company, owned by financier Carl Icahn, recently acquired Jetset Tours, an international airline ticket consolidator and tour operator, and Maupintour, a luxury escorted tour provider. Within the site itself you always know where you are, and can go to almost any other page pretty easily, with options at the top and bottom of screen for the main sections. The site does not have a site map. There is a lot of information on the packages they sell and there is also a useful Travel Guide section, which highlights places to visit in some of the top world cities. Not the fanciest site, but it is consistent. Does have an "amateurish feel". Its minimalist look helps with the overall speed of the site. You buy using a secure server, takes you through booking the flight, hotel or car rental step by step. Only members can purchase. The site is also personalized for members and has a 24/7 customer service number and an email address. They have two separate calling centers, so they have plenty of people for customer support. Just not as many options as other related web sites.Cheaptickets.com is a relatively simple travel site. It is very easy to navigate through despite it not having a site map, but the appearance of the site is not very appealing. It is very simple with the use of primary colors and not much graphical detail at all. Even the logo, "Cheap Tickets" is not eye-catching. The information on the site is somewhat thorough. A lot of their flights and hotels and overall packages have for example, "from $79" as opposed to exact prices, but there is a great ability to compare many different hotels and flights in a designated area which do state exact prices and fares. Yet, it does stay consistent in this layout and it is very easy to go back and forth between the sections of the website without getting ...

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