lost. As for the site speed and download time, Cheap Tickets is not very fast and it takes a while for all the information on each page to download. The biggest and best feature about the Cheap Tickets website is their site support. Help features are available at every single step of the site along with frequently asked questions that any consumer might ask. This is probably why each page takes so long to download in that this help option is so readily available. The other main feature of the site is its focus on low prices. It could be the reason for the "cheap" look of the site and its simplicity and that itself may appeal to many consumers. C6. Design InsightsIn the first section we discussed the Benchmarking Reports purpose to help us better understand what makes an outstanding travel and hospitality website. We then went on to describe our methodologies, findings and advice in the Executive Summary. The last main section dealt with our comparisons of the four sites we chose to benchmark. In this section, titled Design Insights, we will expand on what we discovered at these four sites, what that teaches us about a first class travel and hospitality website, and how we will choose to apply this in our own development of a travel and hospitality site with a particular focus in Atlanta.All four sites did there job in the broadest sense. All four offered the consumer some specialized product and/or service in the sites particular niche. Expedia and Travelocity encompassed the most products and services and are extremely well-developed, coherent websites. Cheaptickets and Lowestfare did as their name suggests provide a much more discounted product. At the latter two sites service was cut as well as site development in an attempt to pass savings on to the consumer. These two categories of travel and hospitality sites are indeed extreme opposites, the customer focused sites with a broad range of products as well as services and the cu...
