verload when viewed. Expedia, Lowestfare and Cheaptickets all seemed to have just about the right amount of information/links available to make sure the customer could quickly find what they needed without being overwhelmed. The forms to enter data for the desired trips/packages were quite easy to use and pull-down menus were generally available to speed transactions.Links AvailableIn this area, all of the sites excelled. Links for tours, cruises, contests, hotels, car rentals and just about every other vacation/business trip related good could be found on the sites. A person should have no trouble selecting which of these fits their needs. Expedia and Travelocity however take the top position as far as these offerings go. They seem to have more sponsorship deals than Cheaptickets and Lowestfare. The two former sites directly offered a solution for the consumers entire travel "experience" while the latter only offer planed tickets.SpeedHere again, Travelocity and Expedia won top honors. Lowestfare and Cheaptickets offered fewer links and their pages also took a longer time to load. This seems a bit out of place in that Travelocity and Expedia each used a greater quantity and more detailed graphics than the others. B3. Advice The following Advice section will briefly cover our advice to the company whose site we tested/researched. Following is our brief advice for each of the four sites which may be useful to both the business and consumer.Travelocity.comAs a market leader, travelocity.com excels in most of the attributes that we chose as the most important. One thing that could be done is to not put so much information on the homepage. Clearly defined links could save space and reduce some of the clutter. To help new customers, the homepage should also emphasize the site guide link by making it bigger and describing what it does. The website should continue to avoid using extensive banners and providing the customer wit...
