ves a form of unconscious inference. That is, when we walk around or move our head in a particular way, we unconsciously expect that images of stationary objects will move on our retina. We discount such movement on the retina as due to our own bodily motion and perceive the objects as stationary.In contrast, when we are moving and the image of an object does not move on our retina, we perceive that object as moving. Consider what happens as a person moves in front of you and you track that person's motion with your eyes. You move your head and your eyes to follow the person's movement, with the result that the image of the person does not move on your retina. The fact that the person's image stays in roughly the same part of the retina leads you to perceive the person as moving.Psychologist James J. Gibson thought that this explanation of motion perception was too complicated. He reasoned that perception does not depend on internal thought processes. He thought, instead, that the objects in our environment contain all the information necessary for perception. Think of the aerial acrobatics of a fly. Clearly, the fly is a master of motion and depth perception, yet few people would say the fly makes unconscious inferences. Gibson identified a number of cues for motion detection, including the covering and uncovering of background. Research has shown that motion detection is, in fact, much easier against a background. Thus, as a person moves in front of you, that person first covers and then uncovers portions of the background.APPLICATION OF VISUAL PERCEPTION:Apart from this however there are certain features of visual perception which are applicable to daily business life as well :SIZE : In size we are most likely to notice things if they are of a different size from similar objects in the immediate area . Some advertisers seek attention by erecting billboards that are as large as possible.CONTRAST:When we speak of contrast , we assume...
