that when an object contrasts with its surroundings it is more noticeable . For instance in the diagram below one square is shaded while others are not. When we first look at the diagram our attention is drawn to the dark square because of its contrast to its surroundings. This can be applied in situations like a manager interviewing twenty women and one man for a job, he would remember the man first , simply because he posed such a contrast .INTENSITY:Objects may also vary in their intensity. Intensity can involve characteristics such as brightness, color, depth or sound. Like we listen more carefully to some one who is yelling. This principle is applied in some television commercials, which are louder than regular programming – to catch attention.MOVEMENT:We tend to focus out attention on objects that are moving in relation to their surroundings.REPITITION:Repetition can also increase the awareness of an object, well one can recall the Bicardi ad since its repeated over and over on television.NOVELTY: Lastly novelty also influences our perception. For instance looking at part d of the slide. Although the circle is as the same size and color as the square, its novel shape draws attention. People wearing unusual clothing, books and magazines that have strange covers attract our attention . ...
