rs name, address, and phone number on it. A simple 3 X 5 card would do nicely. You should also include vital information like: what theyve bought in the past, what theyd like to buy from you, etc. A list like this opens the door to developing a profitable, long-term relationship.Do you see how valuable this list becomes? When I consult with a business, one of the first things I do is ask if they have a customer list. If they do, then I know I can increase sales dramatically in just a few short weeks.To make a list profitable, recent studies show that you should contact them once every 21 days. A minimum of once a month.Here are some ideas for staying in touch:1) Sponsor some kind of information-based event. A workshop, seminar, luncheon with guest speaker, etc. Anything that would be of interest to your customers and prospects.2) Send a postcard announcing a private sale with special discounts or added services exclusively for your loyal customers.3) If you work with businesses, send them information that will help them become more successful(for example, a copy of this report) along with a personal note...I thought you might benefit from this.4) Send a postcard with problem-solving tips on it for easy, quick reference.By collecting names, addresses and phone numbers of your customers and prospects, you will be in a position to increase the profits earned from each customer anywhere from 35-200%.Mistake #5: You Dont Try To Sell Your Customers Something Else On The Back End.Your hottest prospect is someone that has just bought from you. This is your best opportunity for another immediate sell. The key to successfully doing this is having products that offer solutions to problems that your prospects have. Related problems and related solutions equals increased opportunity for sales.How simple it would be for the cashiers at the local discount store to suggest another product that may help solve the customers problem. All they ...
