have to do is notice how related the products are that the customer is currently buying, and be knowledgeable enough about what the store has to offer to be able to suggest another product that could help the customers problem become solved.The buyer that just bought from you offers you a prime opportunity to sell again. Your products must be good, however, and you must prove to him that your back-end product will also solve his problem.Here again we are talking about knowing your prospects wants and desires. Your job isnt over once youve sold your customer his first product. You and your people should constantly be striving to ascertain what problems your prospects have, and then proposing the appropriate solution to it.If you are focusing on what your customer wants, and are offering them another solution to a related problem, he will not be resistant as you try to up-sell him. He will be grateful for your desire to solve his problems.Just remember: your customers are never hotter than when they first order. Immediately acknowledge their first purchase and tell them how appreciative you are. And then, offer them something else so theyll have the chance to solve more of their problems and to spend even more money with you!You should look for logical product or service extensions to offer your customers. Using the back-end will turn one-shot sales into repeat customers. Ironically, most businesses rarely try to sell their current or previous customers anything again. You should do it constantly.Mistake #6:You Fail To Make Doing Business With You Convenient, Easy, Appealing, And You’re Not Ready To Sell When Your Prospects Are Ready To Buy.Most businesses almost make it difficult for a prospect or customer to buy from them.Most businesses do business from 9 to 5. Thats fine. BUT, you must be prepared to do business when your prospects are ready to do business. With technologies that are now available, theres no excuse fo...
